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When I dreamed up the concept of this shoot, inspired partially by all the men-wearing-makeup think pieces and that genius Tom Ford Lips & Boys collection, I was repeatedly met with one question by women all over R29 HQ: "Why?" My answer: Why the hell not? I am a man who has worn makeup every single day since I can remember, and I know how much joy it gives me. I also know, though, that a lot of women don't see makeup as a joy — rather, they see it as an obligation or a chore. That's probably because society has told us that women need to wear makeup, and that's a damn shame. Nobody needs to wear anything they don't want to. (Except maybe underwear. Please wear underwear.)